Everything about Intercontinental Broadcasting Corporation totally explained
Intercontinental Broadcasting Corporation (IBC) is a
Philippine VHF television network of the Government Communications Group headed by the Press Secretary. Its studios are located at
Broadcast City, Capitol Hills, Diliman, Quezon City and its transmitter is at San Francisco Del Monte, Quezon City.
History
February 1,
1975 saw the beginning of Intercontinental Broadcasting Corporation (IBC) when the Benedicto Group of Companies purchased the network consisting of the Manila station and another relay station in Visayas and Mindanao owned by the late Andres Soriano. In
1976, IBC metamorphosed into one of the country's most viewed TV network with its full length local and foreign films aired on primetime. This catapulted IBC in the number one slot among all television networks.
Through the sweat of its employees and the income generated from its programs, the network built and finally moved into its present home, Broadcast City, in
1977. The complex was a 55,000 square metre tract located at Capitol Hills, Diliman, Quezon City.
After the EDSA revolution, IBC was sequestered by the government. A board of administrators was created to run the station. All of the stocks and assets of IBC, and its sister networks
Radio Philippines Network and
Banahaw Broadcasting Corporation were sequestered by the
Philippine Commission on Good Government (PCGG). President
Corazon Aquino IBC and RPN were turned over to the Government Communications Group and awarded BBC through an executive order to
ABS-CBN Broadcasting Corporation. When BBC closed down, IBC absorbed majority of its displaced employees, thus doubled the operating expenses of the network. Cost of programs went up by threefold. Line produced shows and co-production ventures with Viva, Regal, and Seiko were favored. The top rated shows of IBC were pirated by rival networks. Cost of programs, talent fees and TV rights increased tremendously. IBC could no longer afford to produce its own shows. IBC took a new image in
1988, Pusong Pinoy Pusong Trese, to recapture the glory days it once had. But because of the sequestration, periodic change of management and the internal problems, the network started to lose the support of advertisers.
Island Broadcast Corporation took over the management and the marketing of IBC (which came to be known as Islands TV 13) in
1989. It was in the later part of its operations that ratings and income suffered due to mismanagement which caused labor unrest.
In
1993, IBC became a 100% government owned station by virtue of a compromise agreement between PCGG and Roberto Benedicto, management and marketing were returned to the IBC Board of Directors. Programming remained at a standstill in preparation for the launching of a new image.
It was
May 1994 when IBC launched
Pinoy ang Dating with a visually enticing music video, an innovation in terms of station identification. Despite limited resources, programming improved but the battle for audience share continued. Advertisers became more responsive to marketing efforts.
Vintage Television (VTV), later merged with
VIVA Television in
2000, entered the scene in
1996 with
PBA Games as its major program and continued until
2002. Rehabilitation of the transmitter and other technical facilities where initiated in the central and provincial stations.
There were plans to auction the TV frequency rights currently in use by IBC and RPN in the future.
IBC Programs
IBC Slogans
| Branding |
Slogan |
Years Active |
| IBC 13 |
Enjoy Yourself |
1978-1986 |
| IBC 13 |
Basta Pinoy sa Trese |
1986-1987 |
| IBC 13 |
Life Begins at 13 |
1987-1988 |
| IBC 13 |
Pusong Pinoy, Pusong Trese |
1988-1989 |
| Islands TV 13 |
The Newest Network |
1989-1992 |
| IBC 13 |
Intercontinental Broadcasting Corporation-13 |
1993-1994 |
| IBC 13 |
Pinoy Ang Dating |
1994-2002 |
| IBC |
New Face, New Attitude |
2002-2003 |
| IBC |
Ang Bagong Pilipino |
2003-present |
IBC Stations Nationwide
IBC TV Stations
IBC on Cable Television
-With several cable affiliates nationwide.
IBC Radyo Budyong Stations
Trivia
- The person behind the voice-over of IBC is "Peewee", a former disc jockey at the now-defunct 89 DMZ.
Further Information
Get more info on 'Intercontinental Broadcasting Corporation'.
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